/* Self-hosted fonts (latin subset, from Google Fonts) */
@font-face{font-family:'Bakbak One';font-style:normal;font-weight:400;font-display:swap;src:url(/assets/fonts/bakbak-one-normal-400.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Crimson Pro';font-style:normal;font-weight:600;font-display:swap;src:url(/assets/fonts/crimson-pro-normal-600.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Fraunces';font-style:italic;font-weight:400;font-display:swap;src:url(/assets/fonts/fraunces-italic-400.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Fraunces';font-style:normal;font-weight:400 600;font-display:swap;src:url(/assets/fonts/fraunces-normal-400.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Inter';font-style:normal;font-weight:400 600;font-display:swap;src:url(/assets/fonts/inter-normal-400.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
/* Karen Hurley — meetkarenhurley.com
   Brand: Be a Better Brand guide (Sept 2026). Palette + fonts from p.19. */
:root{
  --green:#04A86A; --green-soft:#D1EEE3; --green-ink:#036B44; --green-action:#037F51;
  --purple:#5C2A74; --purple-soft:#E4D9F3;
  --ink:#303030; --ink-2:#5A5A5A; --line:#ECEAEF;
  --bg:#ffffff; --bg-alt:#FAF9FB;
  --radius:18px; --wrap:1180px;
  --shadow-sm:0 2px 8px rgba(48,48,48,.05);
  --shadow:0 18px 40px rgba(48,48,48,.10);
  --ease:cubic-bezier(.2,.7,.2,1);
  --f-head:"Fraunces",Georgia,serif;
  --f-body:"Inter",-apple-system,"Helvetica Neue",Arial,sans-serif;
  --f-pif:"Bakbak One",var(--f-body);
  --f-cwak:"Crimson Pro",Georgia,serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font:400 17px/1.7 var(--f-body);-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
picture{display:contents}
a{color:inherit}
h1,h2,h3{font-family:var(--f-head);font-weight:500;line-height:1.12;margin:0 0 .55em;letter-spacing:-.015em}
h1{font-size:clamp(2.2rem,4.6vw,3.6rem)}
h2{font-size:clamp(2rem,3.8vw,3.2rem);line-height:1.06;letter-spacing:-.02em}
h3{font-size:1.2rem;font-weight:600}
p{margin:0 0 1em}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 28px}
section{padding:112px 0}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font:600 .76rem/1.4 var(--f-body);letter-spacing:.18em;text-transform:uppercase;color:var(--green-ink);margin-bottom:18px}
.eyebrow::before{content:"";width:22px;height:2px;background:currentColor;border-radius:2px}
.center .eyebrow::after{content:"";width:22px;height:2px;background:currentColor;border-radius:2px}
.lead{font-size:1.14rem;color:var(--ink-2);max-width:60ch}
.center{text-align:center}.center .lead{margin-inline:auto}
.section-head{max-width:900px;margin:0 0 64px}
.section-head h2{font-size:clamp(2.4rem,5.2vw,4.3rem);line-height:1.02;letter-spacing:-.025em;margin-bottom:.4em}
.section-head .lead{margin:0}
/* word-by-word reveal */
.js h2.words .w{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.08em}
.js h2.words .w>span{display:inline-block;transform:translateY(105%);transition:transform .8s var(--ease)}
.js h2.words.in .w>span{transform:none}

/* Buttons */
.btn{position:relative;display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:15px 28px;border-radius:999px;font:600 .96rem/1 var(--f-body);text-decoration:none;border:1.5px solid transparent;cursor:pointer;transition:background .25s var(--ease),color .25s var(--ease),border-color .25s var(--ease),transform .25s var(--ease),box-shadow .25s var(--ease)}
.btn::after{content:"\2192";display:inline-block;transition:transform .25s var(--ease)}
.btn:hover{transform:translateY(-2px)}
.btn:hover::after{transform:translateX(4px)}
.btn-primary{background:var(--green-action);color:#fff;box-shadow:0 8px 20px rgba(3,127,81,.25)}
.btn-primary:hover{background:var(--green-ink);box-shadow:0 12px 28px rgba(4,168,106,.32)}
.btn-ghost{border-color:#cfcad6;color:var(--ink);background:#fff}
.btn-ghost:hover{border-color:var(--purple);color:var(--purple)}
.btn-light{background:#fff;color:var(--ink)}
.btn-light:hover{background:var(--green-soft)}
.btns{display:flex;flex-wrap:wrap;gap:12px}
.center .btns{justify-content:center}
.cta-row{margin-top:40px}

/* Color-blocked sections (brand palette, p.19) */
.sec-white{background:#fff}
.sec-mint{background:var(--green-soft)}
.sec-lav{background:var(--purple-soft)}
.sec-ink{background:var(--ink);color:#fff}
.sec-purple{background:var(--purple);color:#fff}
.sec-mint .list-card,.sec-lav .quote{border-color:transparent;box-shadow:0 2px 10px rgba(48,48,48,.05)}
.sec-lav .eyebrow{color:var(--purple)}
.sec-lav .featured-quote figcaption,.sec-lav .press span{color:#4d4553}
.sec-lav .press img{mix-blend-mode:multiply}
.sec-ink h2,.sec-ink h3{color:#fff}
.sec-ink .eyebrow{color:var(--green)}
.sec-ink .btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.35)}
.sec-ink .btn-ghost:hover{border-color:var(--green);color:var(--green-soft)}
.sec-ink .rows,.sec-ink .row{border-color:rgba(255,255,255,.14)}
.sec-ink .row p{color:rgba(255,255,255,.72)}
.sec-ink .row .num{color:rgba(255,255,255,.28)}
.sec-ink .row:hover{background:linear-gradient(90deg,rgba(4,168,106,.18),rgba(4,168,106,0))}
.sec-ink .row:hover .num{color:var(--green)}
.sec-ink .row::after{color:var(--green)}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.85);backdrop-filter:saturate(1.4) blur(12px);-webkit-backdrop-filter:saturate(1.4) blur(12px);transition:box-shadow .3s}
.site-header.scrolled{box-shadow:0 1px 0 var(--line),0 8px 24px rgba(48,48,48,.05)}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:78px;gap:24px}
.wordmark{font:600 1.5rem/1 var(--f-head);text-decoration:none;color:var(--ink);white-space:nowrap}
.wordmark span{display:block;font:500 .75rem/1.4 var(--f-body);letter-spacing:.16em;text-transform:uppercase;color:var(--ink-2);margin-top:5px}
.nav{display:flex;align-items:center;gap:30px}
.nav a{text-decoration:none;font-size:.94rem;font-weight:500}
.nav a:not(.btn){position:relative;padding:6px 0}
.nav a:not(.btn)::after{content:"";position:absolute;left:0;right:0;bottom:0;height:2px;background:var(--green);transform:scaleX(0);transform-origin:left;transition:transform .3s var(--ease)}
.nav a.cwak::after{background:var(--purple)}
.nav a:not(.btn):hover::after{transform:scaleX(1)}
.nav .btn{padding:12px 22px;font-size:.88rem}
.menu-btn{display:none;background:none;border:0;padding:8px;cursor:pointer}
.menu-btn span{display:block;width:24px;height:2px;background:var(--ink);margin:5px 0;transition:transform .3s,opacity .3s}
.menu-btn[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.menu-btn[aria-expanded="true"] span:nth-child(2){opacity:0}
.menu-btn[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* Hero */
.hero{padding:64px 0 96px;position:relative;overflow:hidden}
.hero::before{content:"";position:absolute;width:620px;height:620px;right:-160px;top:-180px;border-radius:50%;background:radial-gradient(closest-side,rgba(228,217,243,.9),rgba(228,217,243,0));pointer-events:none}
.hero::after{content:"";position:absolute;width:520px;height:520px;left:-200px;bottom:-260px;border-radius:50%;background:radial-gradient(closest-side,rgba(209,238,227,.9),rgba(209,238,227,0));pointer-events:none}
.hero .wrap{position:relative;z-index:1;display:grid;grid-template-columns:1.2fr .8fr;gap:64px;align-items:center}
.hero h1{max-width:17ch}
.hero .btns{margin-top:34px}
.hero-media{position:relative;z-index:0;justify-self:end;width:100%;max-width:420px}
.hero-frame{position:relative;border-radius:28px;overflow:hidden;background:#F4EFF9;aspect-ratio:710/820;box-shadow:var(--shadow)}
.hero-frame img{width:100%;height:100%;object-fit:cover;mix-blend-mode:multiply;transition:transform .8s var(--ease)}
.hero-media:hover .hero-frame img{transform:scale(1.03)}
.hero-media::before{content:"";position:absolute;inset:22px -22px -22px 22px;border-radius:28px;border:1.5px solid var(--green);z-index:-1;transition:inset .5s var(--ease)}
.hero-media:hover::before{inset:14px -14px -14px 14px}
.chip{position:absolute;left:-36px;bottom:40px;background:#fff;border-radius:16px;padding:14px 18px;box-shadow:var(--shadow);display:flex;align-items:center;gap:12px;font-size:.84rem;line-height:1.3;transition:transform .4s var(--ease)}
.chip b{font:600 1.7rem/1 var(--f-head);color:var(--green-ink)}
.hero-media:hover .chip{transform:translateY(-6px)}

/* Trust strip */
.trust{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bg-alt)}
.trust .wrap{display:flex;flex-wrap:wrap;justify-content:center;gap:12px 36px;padding:22px 28px;font-size:.84rem;font-weight:500;color:var(--ink-2);letter-spacing:.02em}
.trust span{display:inline-flex;align-items:center;gap:10px;transition:color .2s}
.trust span::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--green)}
.trust span:hover{color:var(--ink)}

/* Problem */
.split{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:center}
.list-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:12px 32px;box-shadow:var(--shadow-sm)}
.list-card h3{font:600 .8rem/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:var(--purple);padding:22px 0 8px;margin:0}
.x-list,.check-list{list-style:none;padding:0;margin:0}
.x-list li,.check-list li{position:relative;padding:16px 0 16px 38px;border-bottom:1px solid var(--line);transition:padding-left .3s var(--ease)}
.x-list li:last-child,.check-list li:last-child{border-bottom:0}
.x-list li::before,.check-list li::before{content:"";position:absolute;left:0;top:18px;width:22px;height:22px;border-radius:50%;background:var(--purple-soft);transition:left .3s var(--ease)}
.x-list li::after{content:"";position:absolute;left:6px;top:28px;width:10px;height:2px;background:var(--purple);transition:left .3s var(--ease)}
.check-list li::before{background:var(--green-soft)}
.check-list li::after{content:"";position:absolute;left:7px;top:25px;width:8px;height:5px;border-left:2px solid var(--green-ink);border-bottom:2px solid var(--green-ink);transform:rotate(-45deg);transition:left .3s var(--ease)}
.x-list li:hover,.check-list li:hover{padding-left:44px}
.x-list li:hover::before,.check-list li:hover::before{left:6px}
.x-list li:hover::after{left:12px}
.check-list li:hover::after{left:13px}

.band-soft{background:var(--bg-alt)}
.youre-here h2{max-width:16ch}
.youre-here .list-card{margin-top:8px;text-align:left}

/* Differentiators: sticky heading + rows */
.feature-split{display:grid;grid-template-columns:.85fr 1.15fr;gap:72px;align-items:start}
.sticky-head{position:sticky;top:120px}
.rows{border-top:1px solid var(--line)}
.row{position:relative;display:grid;grid-template-columns:64px 1fr;gap:20px;padding:30px 24px 30px 8px;border-bottom:1px solid var(--line);border-radius:14px;transition:background .35s var(--ease),padding-left .35s var(--ease)}
.row::after{content:"\2192";position:absolute;right:20px;top:50%;transform:translate(-10px,-50%);opacity:0;color:var(--green-ink);font-size:1.2rem;transition:transform .35s var(--ease),opacity .35s}
.row:hover{background:linear-gradient(90deg,var(--green-soft),rgba(209,238,227,0));padding-left:20px}
.row:hover::after{opacity:1;transform:translate(0,-50%)}
.row .num{font:500 2rem/1 var(--f-head);color:#cbbfd8;transition:color .35s}
.row:hover .num{color:var(--purple)}
.row h3{font:600 .86rem/1.4 var(--f-body);letter-spacing:.1em;text-transform:uppercase;margin:6px 0 6px}
.row p{margin:0;color:var(--ink-2)}

/* Two brands */
.brand-cards{display:grid;grid-template-columns:1fr 1fr;gap:64px}
.brand-card{position:relative;display:flex;flex-direction:column;gap:18px;padding:36px 0 0;text-decoration:none}
.brand-card::before{content:"";position:absolute;left:0;top:0;height:3px;width:100%;transform:scaleX(.25);transform-origin:left;transition:transform .55s var(--ease)}
.brand-card.pif::before{background:var(--green)}
.brand-card.cwak::before{background:var(--purple)}
.brand-card:hover::before{transform:scaleX(1)}
.brand-card img{height:68px;width:auto;align-self:flex-start;transition:transform .4s var(--ease)}
.brand-card:hover img{transform:translateY(-4px)}
.brand-card .tag{align-self:flex-start;font:600 .75rem/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase}
.brand-card.pif .tag{color:var(--green-ink)}
.brand-card.cwak .tag{color:var(--purple)}
.brand-card p{margin:0;color:var(--ink-2);font-size:1.08rem;max-width:46ch}
.brand-card .go{margin-top:auto;font-weight:600;display:inline-flex;gap:8px;align-items:center}
.brand-card .go::after{content:"\2192";transition:transform .3s var(--ease)}
.brand-card:hover .go::after{transform:translateX(6px)}
.brand-card.pif .go{color:var(--green-ink);font-family:var(--f-pif);font-weight:400;letter-spacing:.02em}
.brand-card.cwak .go{color:var(--purple);font-family:var(--f-cwak);font-size:1.15rem}

/* About */

.about-media{position:relative;z-index:0;max-width:420px;margin:0 auto;width:100%}
.about-media .frame{border-radius:28px;overflow:hidden;box-shadow:var(--shadow);aspect-ratio:580/700}
.about-media img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.about-media:hover img{transform:scale(1.04)}
.about-media::before{content:"";position:absolute;inset:-18px 18px 18px -18px;border-radius:28px;background:var(--purple);opacity:.18;z-index:-1;transition:inset .5s var(--ease)}
.about-media:hover::before{inset:-10px 10px 10px -10px}
.about .eyebrow{color:var(--purple)}

/* Steps: open columns */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:48px}
.step{position:relative;padding-top:30px}
.step::before{content:"";position:absolute;left:0;right:0;top:0;height:2px;background:rgba(48,48,48,.15)}
.step::after{content:"";position:absolute;left:0;top:0;height:2px;width:100%;background:var(--green-ink);transform:scaleX(.18);transform-origin:left;transition:transform .5s var(--ease)}
.step:hover::after{transform:scaleX(1)}
.step-n{font:400 3.6rem/1 var(--f-head);color:var(--green-ink);margin-bottom:18px;transition:transform .4s var(--ease)}
.step:hover .step-n{transform:translateX(6px)}
.step h3{font-size:1.35rem}
.step p{color:#3f4a45;margin:0}
.paths{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:20px}
.path{display:block;border-radius:12px;padding:14px;text-decoration:none;font-size:.84rem;line-height:1.35;border:1.5px solid transparent;transition:transform .25s var(--ease),border-color .25s}
.path:hover{transform:translateY(-2px)}
.path b{display:block;font-size:1rem;margin-bottom:3px}
.path.pif{background:var(--green-soft)}.path.pif:hover{border-color:var(--green)}
.path.pif b{font-family:var(--f-pif);font-weight:400;color:var(--green-ink)}
.path.cwak{background:var(--purple-soft)}.path.cwak:hover{border-color:var(--purple)}
.path.cwak b{font-family:var(--f-cwak);font-weight:600;color:var(--purple);font-size:1.12rem}

/* Imagine */
.imagine{position:relative;color:#fff;overflow:hidden;background:var(--ink)}
.imagine .bg{position:absolute;inset:0;background:url(/assets/img/first-responders.jpg) 85% 25%/cover;background-image:image-set(url(/assets/img/first-responders-1400.webp) type("image/webp"),url(/assets/img/first-responders.jpg) type("image/jpeg"));filter:grayscale(1) contrast(1.1) brightness(.9);transform:scale(1.06);transition:transform 1.4s var(--ease)}
.imagine:hover .bg{transform:scale(1)}
.imagine::before{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(90deg,rgba(38,30,44,.96) 0%,rgba(52,28,66,.86) 50%,rgba(92,42,116,.55) 100%)}
.imagine .wrap{position:relative;z-index:2}
.imagine h2{color:#fff}
.imagine .eyebrow{color:var(--green-soft)}
.outcomes{list-style:none;padding:0;margin:28px 0 0;max-width:560px;counter-reset:o}
.outcomes li{counter-increment:o;display:flex;gap:20px;align-items:baseline;padding:20px 0;border-top:1px solid rgba(255,255,255,.16);font-size:1.1rem;transition:padding-left .3s var(--ease)}
.outcomes li::before{content:"0" counter(o);font:500 .9rem/1 var(--f-head);color:var(--green)}
.outcomes li:hover{padding-left:10px}

/* Cost */
.cost-media{border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow)}
.cost-media img{transition:transform .8s var(--ease)}
.cost-media:hover img{transform:scale(1.04)}

/* Testimonials */
.featured-quote{max-width:980px;margin:0 0 64px}
.featured-quote blockquote{margin:0;font:400 clamp(1.5rem,2.6vw,2.1rem)/1.4 var(--f-head);letter-spacing:-.005em;color:var(--ink)}
.featured-quote blockquote::before{content:"\201C";display:block;font:500 5rem/.7 var(--f-head);color:var(--green);margin-bottom:14px}
.featured-quote figcaption{margin-top:22px;font-size:.9rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2)}
.featured-quote figcaption b{font-weight:600;color:var(--ink)}
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;align-items:stretch}
.press{display:flex;flex-wrap:wrap;align-items:center;justify-content:flex-start;gap:20px 44px;margin-top:56px}
.press span{font:600 .75rem/1 var(--f-body);letter-spacing:.16em;text-transform:uppercase;color:var(--ink-2)}
.press img{height:34px;width:auto;filter:grayscale(1);opacity:.6;mix-blend-mode:multiply;transition:filter .3s,opacity .3s,transform .3s var(--ease)}
.press img:hover,.press a:hover img{filter:none;opacity:1;transform:translateY(-2px)}
.quote{margin:0;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:36px;display:flex;flex-direction:column;transition:transform .35s var(--ease),box-shadow .35s var(--ease),border-color .35s}
.quote:hover{transform:translateY(-6px);box-shadow:var(--shadow);border-color:transparent}
.quote::before{content:"\201C";font:500 4.4rem/.6 var(--f-head);color:var(--green-soft);height:30px;transition:color .35s}
.quote:hover::before{color:var(--green)}
.quote p{font-size:1rem;color:var(--ink)}
.quote details summary{cursor:pointer;color:var(--green-ink);font-weight:600;font-size:.88rem;list-style:none;margin-bottom:1em;display:inline-flex;gap:6px}
.quote details summary::after{content:"+"}
.quote details summary::-webkit-details-marker{display:none}
.quote details[open] summary{display:none}
.who{display:flex;align-items:center;gap:14px;margin-top:auto;padding-top:18px;border-top:1px solid var(--line)}
.avatar{flex:none;width:42px;height:42px;border-radius:50%;display:grid;place-items:center;background:var(--purple-soft);color:var(--purple);font:600 .9rem/1 var(--f-head)}
.who b{display:block;font-family:var(--f-head);font-weight:600;font-size:1.02rem;line-height:1.2}
.who span{font-size:.85rem;color:var(--ink-2)}

/* FAQ */
.faq{max-width:900px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:24px 0;font:500 1.16rem/1.35 var(--f-head);transition:color .2s}
.faq summary:hover{color:var(--purple)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";flex:none;width:34px;height:34px;border-radius:50%;display:grid;place-items:center;border:1.5px solid var(--line);font:400 1.2rem/1 var(--f-body);color:var(--green-ink);transition:transform .3s var(--ease),background .3s,border-color .3s}
.faq summary:hover::after{border-color:var(--green)}
.faq details[open] summary::after{transform:rotate(45deg);background:var(--green-soft);border-color:var(--green-soft)}
.faq details p{color:var(--ink-2);padding:0 50px 18px 0;margin:0}

/* Draft marker (mockup only) */
.draft{display:inline-block;vertical-align:middle;font:600 .75rem/1 var(--f-body);letter-spacing:.1em;text-transform:uppercase;padding:5px 9px;border-radius:999px;background:var(--purple-soft);color:var(--purple);margin-right:6px}
.draft.on-dark{background:rgba(255,255,255,.14);color:#fff;margin-left:8px}

/* Lead magnet */
.magnet-sec{position:relative;overflow:hidden;background:linear-gradient(135deg,#4A2160 0%,var(--purple) 55%,#6E3A88 100%)}
.magnet-sec::after{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(255,255,255,.07) 1px,transparent 1px);background-size:22px 22px;pointer-events:none}
.magnet{position:relative;z-index:1;color:#fff;display:grid;grid-template-columns:.8fr 1.2fr;gap:64px;align-items:center}
.magnet::before{content:"";position:absolute;width:620px;height:620px;left:-260px;bottom:-320px;border-radius:50%;background:radial-gradient(closest-side,rgba(4,168,106,.35),rgba(4,168,106,0))}
.magnet>*{position:relative;z-index:1}
.magnet h2{color:#fff}
.magnet p{color:rgba(255,255,255,.82);font-size:1.08rem;max-width:52ch}
.magnet .eyebrow{color:var(--green-soft)}
.cover-stage{position:relative;height:400px;display:grid;place-items:center;perspective:1200px}
.cover{position:absolute;width:270px;height:360px;background:#fff;border-radius:14px;padding:26px 24px;color:var(--ink);box-shadow:0 30px 60px rgba(20,8,30,.35);transform:rotate(-5deg);transition:transform .6s var(--ease);overflow:hidden}
.cover::before{content:"";position:absolute;left:0;top:0;right:0;height:6px;background:linear-gradient(90deg,var(--green),var(--purple))}
.cover-back{transform:rotate(6deg) translate(26px,8px);background:var(--green-soft);box-shadow:0 20px 40px rgba(20,8,30,.25)}
.cover-back::before{display:none}
.magnet:hover .cover:not(.cover-back){transform:rotate(-1deg) translateY(-8px)}
.magnet:hover .cover-back{transform:rotate(9deg) translate(40px,10px)}
.cover-top{display:flex;justify-content:space-between;font:600 .75rem/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2);margin-top:6px}
.cover-top span:first-child{font:600 .9rem/1 var(--f-head);letter-spacing:0;text-transform:none;color:var(--ink)}
.cover-title{font:500 1.55rem/1.15 var(--f-head);margin:28px 0 10px;color:var(--purple)}
.cover-sub{font-size:.78rem;color:var(--ink-2)}
.cover-lines{list-style:none;padding:0;margin:22px 0 0}
.cover-lines li{display:flex;align-items:center;gap:10px;margin-bottom:11px}
.cover-lines li::before{content:"";flex:none;width:12px;height:12px;border-radius:3px;border:1.5px solid var(--green)}
.cover-lines li::after{content:"";height:6px;flex:1;border-radius:4px;background:#efedf2}
.cover-lines li:nth-child(2)::after{flex:.7}.cover-lines li:nth-child(4)::after{flex:.55}
.cover-score{position:absolute;left:24px;right:24px;bottom:22px;display:flex;justify-content:space-between;align-items:center;padding-top:12px;border-top:1px solid var(--line);font-size:.75rem;color:var(--ink-2)}
.cover-score b{font:600 1rem/1 var(--f-head);color:var(--green-ink)}
.magnet-form{display:flex;flex-wrap:wrap;gap:10px;margin-top:30px;max-width:620px}
.magnet-form input{flex:1 1 170px;min-width:0;padding:15px 20px;border-radius:999px;border:1px solid rgba(255,255,255,.25);background:rgba(255,255,255,.1);color:#fff;font:inherit;font-size:.95rem;outline:0;transition:border-color .25s,background .25s}
.magnet-form input::placeholder{color:rgba(255,255,255,.65)}
.magnet-form input:focus{border-color:var(--green-soft);background:rgba(255,255,255,.16)}

/* Closing CTA */
.closing-grid{display:grid;grid-template-columns:1fr 1fr;gap:72px;align-items:end}
.closing h2{font-size:clamp(2.6rem,6vw,5rem);line-height:1;letter-spacing:-.03em;margin:0}
.closing-list{list-style:none;padding:0;margin:0;border-top:1px solid rgba(48,48,48,.15)}
.closing-list li{padding:16px 0 16px 34px;border-bottom:1px solid rgba(48,48,48,.15);position:relative;font-size:1.05rem;transition:padding-left .3s var(--ease)}
.closing-list li::before{content:"";position:absolute;left:4px;top:23px;width:10px;height:6px;border-left:2px solid var(--green-ink);border-bottom:2px solid var(--green-ink);transform:rotate(-45deg)}
.closing-list li:hover{padding-left:42px}
.closing .btns{align-items:center}

/* Footer */
.site-footer{background:#262626;color:#cfcfcf;padding:80px 0 30px;font-size:.92rem}
.foot-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:40px}
.site-footer .wordmark{color:#fff}
.site-footer .wordmark span{color:#9a9a9a}
.site-footer .foot-h{font:600 .75rem/1 var(--f-body);letter-spacing:.16em;text-transform:uppercase;color:#fff;margin:6px 0 18px}
.site-footer ul{list-style:none;padding:0;margin:0}
.site-footer li{margin-bottom:10px}
.site-footer a{text-decoration:none;transition:color .2s}
.site-footer li a{background:linear-gradient(var(--green),var(--green)) 0 100%/0 1px no-repeat;transition:background-size .3s var(--ease),color .2s}
.site-footer li a:hover{color:#fff;background-size:100% 1px}
.foot-logos{display:flex;gap:12px;margin-top:24px}
.foot-logos img{height:48px;width:auto;background:#fff;border-radius:10px;padding:6px;transition:transform .25s var(--ease)}
.foot-logos a:hover img{transform:translateY(-3px)}
.search{display:flex;margin-top:22px;max-width:290px;border:1px solid #444;border-radius:999px;overflow:hidden;transition:border-color .2s}
.search:focus-within{border-color:var(--green)}
.search input{flex:1;min-width:0;border:0;background:transparent;color:#fff;padding:11px 16px;font:inherit;outline:0}
.search button{border:0;background:var(--green-action);color:#fff;padding:0 18px;font:600 .85rem var(--f-body);cursor:pointer}
.foot-bottom{margin-top:56px;padding-top:24px;border-top:1px solid #3a3a3a;display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-size:.84rem;color:#9a9a9a}

/* Scroll reveal (only when JS is running) */
.js .reveal{opacity:0;transform:translateY(24px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.js .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{transition:none!important;animation:none!important}
  .js .reveal{opacity:1;transform:none}
}

/* Responsive */
@media (max-width:980px){
  .nav{position:fixed;inset:78px 0 auto 0;background:#fff;flex-direction:column;align-items:stretch;gap:0;padding:8px 24px 24px;border-bottom:1px solid var(--line);display:none}
  .nav.open{display:flex}
  .nav a:not(.btn){padding:14px 0;border-bottom:1px solid var(--line)}
  .nav a:not(.btn)::after{display:none}
  .nav .btn{margin-top:16px}
  .menu-btn{display:block}
  .hero .wrap,.split,.magnet{grid-template-columns:1fr}
  .hero .wrap{gap:56px}
  .hero-media{justify-self:center;max-width:360px}
  .chip{left:-12px}
  .steps,.quotes,.brand-cards,.feature-split,.closing-grid{grid-template-columns:1fr}
  .closing-grid{gap:28px}
  .steps,.brand-cards{gap:40px}
  .feature-split{gap:24px}
  .sticky-head{position:static}
  .cover-stage{height:340px}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:600px){
  body{font-size:16px}
  section{padding:76px 0}
  .wrap{padding:0 16px}
  .hero{padding-top:40px}
  .hero-media{max-width:300px}
  .hero-media::before{inset:14px -12px -14px 12px}
  .chip{left:-8px;bottom:24px}
  .paths{grid-template-columns:1fr}
  .row{grid-template-columns:48px 1fr;padding-right:8px}
  .row::after{display:none}
  .cover{width:220px;height:300px;padding:20px}
  .cover-title{font-size:1.25rem;margin-top:20px}
  .cover-stage{height:320px}
  .list-card{padding:8px 20px}
  .quote{padding:28px 24px}

  .foot-grid{grid-template-columns:1fr}
  .btns .btn{flex:1 1 100%}
}

/* ---------- Inner pages ---------- */
.nav a[aria-current="page"]::after{transform:scaleX(1)}
.crumbs{display:flex;flex-wrap:wrap;gap:8px;align-items:center;padding-top:18px;padding-bottom:0;font-size:.82rem;color:var(--ink-2)}
.crumbs a{text-decoration:none}.crumbs a:hover{color:var(--green-ink)}
.crumbs span{color:#aaa}.crumbs [aria-current]{color:var(--ink)}
.crumbs+section{margin-top:0}
.page-hero{padding:88px 0 96px}
.page-hero h1{font-size:clamp(2.6rem,6vw,4.8rem);line-height:1.02;letter-spacing:-.03em;max-width:18ch}
.page-hero .lead{font-size:1.2rem;max-width:62ch}
.page-hero .btns{margin-top:34px}
.page-hero.has-logo .brand-logo{height:72px;width:auto;margin-bottom:26px}
.page-hero.split-hero .wrap{display:grid;grid-template-columns:1.25fr .75fr;gap:64px;align-items:center}
.page-hero .hero-side img{border-radius:28px;box-shadow:var(--shadow)}
.sec-pif-brand{background:var(--green-action);color:#fff}
.sec-pif-brand h1,.sec-pif-brand h2{color:#fff}.sec-pif-brand .lead{color:#fff}.sec-pif-brand .eyebrow{color:#fff}
.sec-cwak-brand{background:var(--purple);color:#fff}
.sec-cwak-brand h1,.sec-cwak-brand h2{color:#fff}.sec-cwak-brand .lead{color:rgba(255,255,255,.86)}.sec-cwak-brand .eyebrow{color:var(--green-soft)}
.sec-pif-brand .btn-ghost,.sec-cwak-brand .btn-ghost,.sec-ink .btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.5)}
.sec-pif-brand .btn-ghost:hover,.sec-cwak-brand .btn-ghost:hover{background:#fff;color:var(--ink)}
.sec-pif-brand .btn-primary{background:#fff;color:var(--green-ink);box-shadow:none}
.sec-cwak-brand .btn-primary{background:var(--green-action)}
.logo-chip{display:inline-block;background:#fff;border-radius:14px;padding:10px 14px;margin-bottom:26px}
.logo-chip img{height:56px;width:auto}

/* text columns (open, no boxes) */
.cols{display:grid;grid-template-columns:repeat(3,1fr);gap:48px}
.cols.two{grid-template-columns:repeat(2,1fr)}
.cols.four{grid-template-columns:repeat(4,1fr);gap:36px}
.col{position:relative;padding-top:28px}
.col::before{content:"";position:absolute;left:0;right:0;top:0;height:2px;background:rgba(48,48,48,.14)}
.col::after{content:"";position:absolute;left:0;top:0;height:2px;width:100%;background:var(--green-ink);transform:scaleX(.18);transform-origin:left;transition:transform .5s var(--ease)}
.sec-lav .col::after,.cwak-page .col::after{background:var(--purple)}
.col:hover::after{transform:scaleX(1)}
.col h3{font-size:1.3rem;margin-bottom:.4em}
.col p{color:var(--ink-2);margin:0 0 .8em}
.col .more{font-weight:600;text-decoration:none;color:var(--green-ink);display:inline-flex;gap:8px}
.col .more::after{content:"\2192";transition:transform .3s var(--ease)}
.col:hover .more::after{transform:translateX(5px)}
.sec-ink .col::before{background:rgba(255,255,255,.18)}.sec-ink .col p{color:rgba(255,255,255,.75)}.sec-ink .col h3{color:#fff}
.col .num{display:block;font:400 2.8rem/1 var(--f-head);color:var(--green-ink);margin-bottom:14px}

/* stat band */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}
.stat b{display:block;font:400 clamp(2.6rem,5vw,4rem)/1 var(--f-head);color:var(--purple);margin-bottom:12px}
.stat p{margin:0;color:var(--ink-2);font-size:.98rem}
.stat cite{display:block;margin-top:8px;font-style:normal;font-size:.78rem;color:#7a7480}
.stat cite a{color:inherit}
.sec-ink .stat b{color:var(--green)}.sec-ink .stat p{color:rgba(255,255,255,.78)}.sec-ink .stat cite{color:rgba(255,255,255,.55)}

/* tiers */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.tier{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:34px 30px;display:flex;flex-direction:column;gap:12px;transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.tier:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.tier .tier-name{font:600 .78rem/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:var(--green-ink)}
.tier h3{font-size:1.5rem;margin:0}
.tier .price{font:400 2rem/1 var(--f-head);color:var(--ink)}
.tier ul{margin:6px 0 0;padding-left:18px;color:var(--ink-2)}
.tier li{margin-bottom:6px}
.tier.featured{border:2px solid var(--green)}

/* prose (legal, long-form, blog) */
.wrap-narrow{max-width:760px;margin:0 auto;padding:0 28px}
.prose{font-size:1.08rem;line-height:1.8}
.prose h2{font-size:clamp(1.6rem,2.6vw,2.1rem);margin:1.8em 0 .6em;letter-spacing:-.015em}
.prose h3{font-size:1.3rem;margin:1.6em 0 .5em}
.prose p,.prose ul,.prose ol{margin:0 0 1.2em}
.prose ul,.prose ol{padding-left:1.3em}
.prose li{margin-bottom:.5em}
.prose a{color:var(--green-ink);text-decoration-thickness:1px;text-underline-offset:3px}
.prose blockquote{margin:1.8em 0;padding:4px 0 4px 26px;border-left:3px solid var(--purple);font:400 1.3rem/1.55 var(--f-head);color:var(--ink)}
.prose table{width:100%;border-collapse:collapse;margin:1.6em 0;font-size:.96rem}
.prose th,.prose td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line);vertical-align:top}
.prose th{background:var(--bg-alt);font-weight:600}
.prose .callout{background:var(--green-soft);border-radius:14px;padding:22px 26px;margin:1.8em 0}
.prose .callout p:last-child{margin:0}
.prose figure{margin:2em 0}.prose figure img{border-radius:14px}
.prose figcaption{font-size:.85rem;color:var(--ink-2);margin-top:8px}
.prose .sources{font-size:.88rem;color:var(--ink-2);border-top:1px solid var(--line);padding-top:18px;margin-top:2.5em}
.prose .sources li{margin-bottom:.4em}

/* blog */
.post-head{padding-top:56px;padding-bottom:28px;max-width:900px}
.post-head h1{font-size:clamp(2.2rem,5vw,3.8rem);line-height:1.05;letter-spacing:-.025em}
.post-dek{font-size:1.2rem;color:var(--ink-2);max-width:60ch}
.post-meta{display:flex;align-items:center;gap:14px;margin-top:22px}
.post-meta b{display:block;font-family:var(--f-head);font-weight:600}
.post-meta span:not(.avatar){font-size:.88rem;color:var(--ink-2)}
.post-hero{margin-bottom:56px}
.post-hero-img{margin:0;border-radius:24px;overflow:hidden;aspect-ratio:2/1;background:var(--bg-alt)}
.post-hero-img img{width:100%;height:100%;object-fit:cover}
.post .prose{padding-bottom:40px}
.author-box{display:flex;gap:22px;align-items:center;background:var(--bg-alt);border-radius:20px;padding:26px;margin-bottom:96px}
.author-box img{width:84px;height:84px;border-radius:50%;object-fit:cover;flex:none}
.author-box p{margin:6px 0 8px;color:var(--ink-2);font-size:.95rem}
.author-box a{color:var(--green-ink);font-weight:600;text-decoration:none}
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.post-card{display:flex;flex-direction:column;background:#fff;border-radius:20px;overflow:hidden;text-decoration:none;border:1px solid var(--line);transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.post-card:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.pc-img{aspect-ratio:16/10;overflow:hidden;background:linear-gradient(135deg,var(--purple-soft),var(--green-soft))}
.pc-img img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.post-card:hover .pc-img img{transform:scale(1.05)}
.pc-body{padding:24px 24px 26px;display:flex;flex-direction:column;gap:8px;flex:1}
.pc-cat{font:600 .75rem/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:var(--purple)}
.pc-body h3{font-size:1.25rem;margin:4px 0 0;line-height:1.25}
.pc-body p{color:var(--ink-2);font-size:.95rem;margin:0;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical;overflow:hidden}
.pc-date{margin-top:auto;padding-top:10px;font-size:.82rem;color:#6E6874}

/* embeds / forms placeholders */
.embed-slot{border:1.5px dashed #cfc8d8;border-radius:20px;padding:40px;text-align:center;color:var(--ink-2);background:#fff}
.embed-slot b{display:block;font-family:var(--f-head);font-size:1.3rem;color:var(--ink);margin-bottom:6px}
.contact-list{list-style:none;padding:0;margin:0}
.contact-list li{padding:16px 0;border-bottom:1px solid var(--line)}
.contact-list b{display:block;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-2);margin-bottom:4px}
.contact-list a{font-size:1.15rem;text-decoration:none;color:var(--ink)}
.foot-about{color:#a8a8a8;max-width:32ch;margin:16px 0 0;font-size:.9rem}

@media (max-width:980px){
  .page-hero.split-hero .wrap,.cols,.cols.two,.cols.four,.stats,.tiers,.post-grid{grid-template-columns:1fr}
  .cols,.stats{gap:36px}
  .post-grid{gap:22px}
}
@media (max-width:600px){
  .page-hero{padding:56px 0 64px}
  .wrap-narrow{padding:0 16px}
  .author-box{flex-direction:column;align-items:flex-start}
}

/* Keyboard focus + skip link */
:focus-visible{outline:3px solid var(--purple);outline-offset:3px;border-radius:6px}
.sec-ink :focus-visible,.sec-cwak-brand :focus-visible,.sec-pif-brand :focus-visible,.site-footer :focus-visible,.imagine :focus-visible,.magnet-sec :focus-visible{outline-color:#fff}
.skip-link{position:absolute;left:12px;top:-60px;z-index:100;background:var(--ink);color:#fff;padding:10px 16px;border-radius:8px;text-decoration:none;font-weight:600;transition:top .2s}
.skip-link:focus{top:12px}

/* Icons (Lucide, inlined at build) */
.ico{width:1em;height:1em;stroke-width:1.75;flex:none}
.icon-badge{display:inline-grid;place-items:center;width:52px;height:52px;border-radius:16px;background:var(--green-soft);color:var(--green-ink);font-size:24px;transition:transform .35s var(--ease),background .35s,color .35s}
.icon-badge.lav{background:var(--purple-soft);color:var(--purple)}
.sec-ink .icon-badge{background:rgba(255,255,255,.08);color:var(--green)}
.row:hover .icon-badge,.step:hover .icon-badge,.col:hover .icon-badge{transform:translateY(-3px) rotate(-4deg);background:var(--green);color:#fff}
.sec-ink .row:hover .icon-badge{background:var(--green);color:#fff}
.row .icon-badge{margin-top:2px}
.step .icon-badge{margin-bottom:18px}
.trust .ico{color:var(--green-ink);font-size:18px}
.trust span::before{display:none}

/* Pull quote band */
.pull{padding:88px 0}
.pull blockquote{margin:0;max-width:980px;font:400 clamp(1.7rem,3.4vw,2.8rem)/1.25 var(--f-head);letter-spacing:-.015em;color:var(--ink)}
.pull blockquote .ico{display:block;font-size:44px;color:var(--purple);margin-bottom:18px;stroke-width:1.5}
.pull cite{display:block;margin-top:22px;font:600 .8rem/1 var(--f-body);letter-spacing:.16em;text-transform:uppercase;font-style:normal;color:var(--ink-2)}
.icon-badge+.step-n{font:600 .76rem/1 var(--f-body);letter-spacing:.16em;text-transform:uppercase;color:var(--ink-2);margin:0 0 10px}
.icon-badge+.step-n::before{content:"Step "}
.step:hover .icon-badge+.step-n{transform:none}

/* Embedded GoHighLevel forms */
.form-card{background:#fff;border-radius:20px;padding:12px;box-shadow:var(--shadow-sm);border:1px solid var(--line)}
.form-card iframe{display:block;max-width:100%}
.foot-social{display:flex;gap:10px;margin-top:18px}
.foot-social a{display:grid;place-items:center;width:42px;height:42px;border-radius:50%;border:1px solid #4a4a4a;color:#ddd;font-size:19px;background:none;transition:background .25s,border-color .25s,color .25s,transform .25s var(--ease)}
.foot-social a:hover{background:var(--green-action);border-color:var(--green-action);color:#fff;transform:translateY(-2px)}

/* Credentials band (replaces the plain trust strip) */
.trust{background:var(--ink);border:0}
.trust .wrap.trust-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:0;padding:0 28px}
.cred{position:relative;display:flex;flex-direction:column;gap:6px;padding:34px 26px 32px;color:#fff;transition:background .35s var(--ease)}
.cred+.cred::before{content:"";position:absolute;left:0;top:26px;bottom:26px;width:1px;background:rgba(255,255,255,.14)}
.cred::after{content:"";position:absolute;left:26px;right:26px;bottom:0;height:3px;background:linear-gradient(90deg,var(--green),var(--purple));transform:scaleX(0);transform-origin:left;transition:transform .45s var(--ease)}
.cred:hover{background:rgba(255,255,255,.04)}
.cred:hover::after{transform:scaleX(1)}
.cred .icon-badge{width:44px;height:44px;border-radius:14px;font-size:21px;background:rgba(4,168,106,.16);color:var(--green);margin-bottom:10px}
.cred:hover .icon-badge{background:var(--green);color:#fff;transform:translateY(-3px) rotate(-4deg)}
.cred b{font:500 1.55rem/1.1 var(--f-head);letter-spacing:-.01em}
.cred span:not(.icon-badge){font-size:.82rem;line-height:1.4;color:rgba(255,255,255,.7)}
@media (max-width:980px){
  .trust .wrap.trust-grid{grid-template-columns:repeat(3,1fr);padding:0 16px}
  .cred:nth-child(4)::before{display:none}
}
@media (max-width:600px){
  .trust .wrap.trust-grid{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;scrollbar-width:none;padding:0}
  .trust .wrap.trust-grid::-webkit-scrollbar{display:none}
  .cred{flex:0 0 62%;scroll-snap-align:start;padding:26px 22px}
  .cred:nth-child(4)::before{display:block}
}
.cred .icon-badge{display:grid;place-items:center;gap:0}
.cred .icon-badge .ico{font-size:21px;color:inherit}

/* Newsletter popup (GoHighLevel form G0JbS7OckKl3Ao83Gxvd, loaded only when opened) */
.nl-dialog{border:0;padding:0;border-radius:24px;max-width:860px;width:calc(100% - 32px);box-shadow:0 30px 80px rgba(20,8,30,.35);overflow:hidden}
.nl-dialog::backdrop{background:rgba(32,20,40,.55);backdrop-filter:blur(3px)}
.nl-dialog[open]{animation:nlIn .45s var(--ease)}
@keyframes nlIn{from{opacity:0;transform:translateY(24px) scale(.98)}to{opacity:1;transform:none}}
.nl-grid{display:grid;grid-template-columns:.9fr 1.1fr}
.nl-side{background:linear-gradient(135deg,#4A2160 0%,var(--purple) 60%,#6E3A88 100%);color:#fff;padding:44px 40px;display:flex;flex-direction:column;gap:14px;position:relative;overflow:hidden}
.nl-side::after{content:"";position:absolute;width:320px;height:320px;right:-120px;bottom:-140px;border-radius:50%;background:radial-gradient(closest-side,rgba(4,168,106,.4),rgba(4,168,106,0))}
.nl-side .eyebrow{color:var(--green-soft);margin:0}
.nl-side h2{color:#fff;font-size:2rem;margin:0}
.nl-side p{color:rgba(255,255,255,.85);margin:0}
.nl-side ul{list-style:none;padding:0;margin:6px 0 0;display:grid;gap:8px;font-size:.95rem}
.nl-side li{display:flex;gap:10px;align-items:center}
.nl-side li .ico{color:var(--green);font-size:18px}
.nl-form{padding:28px 28px 20px;background:#fff;min-height:340px;display:flex;flex-direction:column;justify-content:center}
.nl-form iframe{width:100%;height:330px;border:0}
.nl-form small{display:block;text-align:center;color:var(--ink-2);font-size:.78rem;margin-top:6px}
.nl-close{position:absolute;top:14px;right:14px;z-index:2;width:40px;height:40px;border-radius:50%;border:0;background:rgba(48,48,48,.08);color:var(--ink);font-size:22px;cursor:pointer;display:grid;place-items:center;transition:background .2s}
.nl-close:hover{background:rgba(48,48,48,.16)}
.nl-nudge{position:fixed;left:16px;right:16px;bottom:16px;z-index:60;display:none;align-items:center;gap:12px;background:var(--ink);color:#fff;border-radius:18px;padding:14px 14px 14px 18px;box-shadow:0 18px 40px rgba(0,0,0,.25);transform:translateY(140%);transition:transform .45s var(--ease)}
.nl-nudge.show{transform:none}
.nl-nudge p{margin:0;font-size:.92rem;line-height:1.35;flex:1}
.nl-nudge p b{display:block;font-family:var(--f-head);font-weight:500;font-size:1.05rem}
.nl-nudge .btn{padding:11px 16px;font-size:.85rem}
.nl-nudge .btn::after{display:none}
.nl-nudge-x{background:none;border:0;color:#bbb;font-size:20px;cursor:pointer;padding:4px}
@media (min-width:700px){.nl-nudge{left:auto;right:24px;bottom:24px;max-width:420px}}
@media (max-width:700px){.nl-grid{grid-template-columns:1fr}.nl-side{padding:32px 26px}.nl-side ul{display:none}.nl-dialog{border-radius:20px}}

/* ---------- FAQ: sticky heading + help card on the left, numbered cards on the right ---------- */
.wrap:has(> .faq){display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:64px;align-items:start}
.wrap:has(> .faq) > .section-head{position:sticky;top:110px;margin:0}
.wrap:has(> .faq) > .section-head h2{font-size:clamp(2.2rem,4vw,3.4rem)}
.faq-aside{margin-top:30px;padding:24px;border-radius:20px;background:#fff;box-shadow:var(--shadow-sm);display:grid;gap:14px;justify-items:start;max-width:360px}
.sec-white .faq-aside{background:var(--bg-alt)}
.faq-aside p{margin:0;color:var(--ink-2);font-size:.95rem}
.faq-aside p b{display:block;font-family:var(--f-head);font-weight:500;font-size:1.25rem;color:var(--ink);margin-bottom:2px}
.faq-aside .btn{padding:12px 20px;font-size:.9rem}
.faq-msg{font-weight:600;font-size:.9rem;color:var(--green-ink);text-decoration:none}
.faq-msg:hover{text-decoration:underline}
.faq{max-width:none;counter-reset:q;display:grid;gap:12px}
.faq details{counter-increment:q;background:#fff;border:1px solid var(--line);border-radius:18px;padding:0 26px;transition:border-color .3s,box-shadow .3s,background .3s,transform .3s var(--ease)}
.sec-white .faq details{background:var(--bg-alt);border-color:transparent}
.faq details:hover{border-color:var(--green);transform:translateX(4px)}
.faq details[open]{border-color:transparent;box-shadow:var(--shadow);background:#fff;transform:none}
.faq summary{display:grid;grid-template-columns:auto 1fr auto;gap:18px;align-items:center;padding:22px 0;font:500 1.12rem/1.35 var(--f-head)}
.faq summary::before{content:counter(q,decimal-leading-zero);font:500 .95rem/1 var(--f-head);color:var(--green-ink);min-width:24px}
.faq details[open] summary{color:var(--purple)}
.faq summary::after{content:"+";width:34px;height:34px;border-radius:50%;display:grid;place-items:center;background:var(--green-soft);border:0;font:400 1.25rem/1 var(--f-body);color:var(--green-ink);transition:transform .35s var(--ease),background .3s,color .3s}
.faq summary:hover::after{background:var(--green-action);color:#fff}
.faq details[open] summary::after{transform:rotate(45deg);background:var(--purple);color:#fff}
.faq details p{padding:0 52px 22px 42px;margin:0;color:var(--ink-2);animation:faqIn .4s var(--ease)}
@keyframes faqIn{from{opacity:0;transform:translateY(-6px)}to{opacity:1;transform:none}}

/* Nav collapses earlier: six items don't fit below ~1180px */
@media (max-width:1180px){
  .nav{position:fixed;inset:78px 0 auto 0;background:#fff;flex-direction:column;align-items:stretch;gap:0;padding:8px 24px 24px;border-bottom:1px solid var(--line);display:none;box-shadow:0 20px 40px rgba(48,48,48,.08)}
  .nav.open{display:flex}
  .nav a:not(.btn){padding:14px 0;border-bottom:1px solid var(--line)}
  .nav a:not(.btn)::after{display:none}
  .nav .btn{margin-top:16px}
  .menu-btn{display:block}
}
@media (max-width:980px){
  .wrap:has(> .faq){grid-template-columns:1fr;gap:28px}
  .wrap:has(> .faq) > .section-head{position:static}
}
@media (max-width:600px){
  .faq details{padding:0 18px}
  .faq summary{gap:12px;font-size:1.02rem}
  .faq details p{padding:0 8px 20px 36px}
  .faq-aside{max-width:none}
}

/* Header fit: keep every nav label on one line */
.site-header .wrap{gap:20px}
.nav{gap:24px}
.nav a{white-space:nowrap;font-size:.9rem}
.nav .btn{white-space:nowrap;padding:11px 20px}
.wordmark{flex:none}
@media (max-width:1280px) and (min-width:1181px){
  .nav{gap:18px}
  .wordmark span{letter-spacing:.12em}
}

/* Icons inside open columns and rows (inner pages) */
.col .icon-badge{margin-bottom:16px}
.col .icon-badge+.num{font-size:.85rem;font-family:var(--f-body);font-weight:600;letter-spacing:.14em;color:var(--ink-2);margin:0 0 6px}
.col .icon-badge+.num::before{content:"Step "}
.sec-ink .col .icon-badge+.num{color:rgba(255,255,255,.6)}
.sec-lav .icon-badge:not(.lav),.sec-cwak-brand .icon-badge{background:#fff}
.sec-mint .icon-badge{background:#fff}
.cwak-page .icon-badge,.icon-badge.lav{background:var(--purple-soft);color:var(--purple)}
.sec-lav .icon-badge.lav{background:#fff}
.col:hover .icon-badge.lav,.row:hover .icon-badge.lav{background:var(--purple);color:#fff}

/* ---------- Homepage mix (layout ideas from Britt's ChatGPT mockup) ---------- */
.hero h1 em{font-style:italic;font-weight:400;color:var(--purple);padding-right:.04em}
.hero-card{position:absolute;left:-40px;bottom:30px;max-width:300px;background:var(--purple);color:#fff;border-radius:18px;padding:22px 26px;box-shadow:0 20px 40px rgba(60,20,80,.28);transition:transform .4s var(--ease)}
.hero-card span{display:block;font:600 .75rem/1.4 var(--f-body);letter-spacing:.16em;text-transform:uppercase;color:var(--green-soft);margin-bottom:8px}
.hero-card p{margin:0;font:500 1.22rem/1.3 var(--f-head)}
.hero-media:hover .hero-card{transform:translateY(-6px)}

.aud-head{display:grid;grid-template-columns:1.25fr .75fr;gap:56px;align-items:end;margin-bottom:52px}
.aud-head h2{font-size:clamp(2.4rem,5vw,4rem);line-height:1.02;letter-spacing:-.025em;margin:0}
.aud-head .lead{margin:0;font-size:1.05rem}
.aud-tiles{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid var(--line);border-radius:22px;overflow:hidden}
.aud-tile{display:flex;flex-direction:column;gap:14px;padding:40px 36px;text-decoration:none;background:#fff;transition:background .35s var(--ease)}
.aud-tile+.aud-tile{border-left:1px solid var(--line)}
.aud-tile:nth-child(2){background:var(--green-soft)}
.aud-tile:hover{background:var(--purple-soft)}
.aud-tag{display:inline-flex;align-items:center;gap:10px;font:600 .78rem/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:var(--purple)}
.aud-tag .ico{font-size:18px}
.aud-tile h3{font:500 clamp(1.6rem,2.4vw,2rem)/1.12 var(--f-head);letter-spacing:-.015em;margin:14px 0 0}
.aud-tile p{margin:0;color:var(--ink-2)}
.aud-go{margin-top:auto;padding-top:18px;font-weight:600;align-self:flex-start;background:linear-gradient(var(--ink),var(--ink)) 0 100%/100% 1.5px no-repeat;padding-bottom:3px;transition:background-size .35s var(--ease)}
.aud-go::after{content:" \2192";display:inline-block;transition:transform .3s var(--ease)}
.aud-tile:hover .aud-go::after{transform:translateX(5px)}

.prac-cards{display:grid;grid-template-columns:1fr 1fr;gap:28px}
.prac{border-radius:26px;padding:48px 46px;display:flex;flex-direction:column;gap:16px;transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.prac:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.prac.pif{background:var(--green-soft)}
.prac.cwak{background:var(--purple-soft)}
.prac-tag{font:600 .78rem/1 var(--f-body);letter-spacing:.14em;text-transform:uppercase;color:var(--purple)}
.prac img{height:78px;width:auto;align-self:flex-start;margin:6px 0 4px}
.prac h3{font:500 clamp(1.8rem,3vw,2.5rem)/1.06 var(--f-head);letter-spacing:-.02em;margin:6px 0 0}
.prac p{margin:0;color:var(--ink);font-size:1.05rem}
.prac ul{margin:4px 0 10px;padding-left:20px;display:grid;gap:8px}
.prac .btn{align-self:flex-start;margin-top:auto}
.btn-purple{background:var(--purple);color:#fff;box-shadow:0 8px 20px rgba(92,42,116,.25)}
.btn-purple:hover{background:#4A2160}

.quote-spot{text-align:center}
.quote-spot .eyebrow{color:var(--purple)}
.quote-spot .eyebrow::before{display:none}
.quote-spot blockquote{margin:12px auto 0;max-width:980px;font:400 clamp(2rem,4.6vw,3.7rem)/1.14 var(--f-head);letter-spacing:-.02em;color:var(--ink)}
.qs-who{margin:28px 0 0;font-size:.95rem;color:var(--ink-2)}
.qs-who b{display:block;font:600 .8rem/1.6 var(--f-body);letter-spacing:.16em;text-transform:uppercase;color:var(--ink)}
.quote-spot .press{justify-content:center;margin-top:40px}
.qs-more{display:inline-block;margin-top:26px;font-weight:600;color:var(--purple);text-decoration:none;border-bottom:1.5px solid currentColor;padding-bottom:2px}
.qs-more::after{content:" \2192"}

.closing-center{text-align:center;padding:120px 0}
.closing-center .eyebrow{color:var(--purple)}
.closing-center .eyebrow::before{display:none}
.closing-center h2{font-size:clamp(2.4rem,5.6vw,4.6rem);line-height:1.04;letter-spacing:-.03em;max-width:16ch;margin:0 auto 18px}
.closing-center h2 em{display:block;font-style:italic;font-weight:400;color:var(--purple)}
.closing-center .lead{margin:0 auto}
.closing-center .btns{justify-content:center;margin-top:32px}

@media (max-width:980px){
  .aud-head{grid-template-columns:1fr;gap:18px}
  .aud-tiles,.prac-cards{grid-template-columns:1fr}
  .aud-tile+.aud-tile{border-left:0;border-top:1px solid var(--line)}
  .hero-card{left:-12px}
}
@media (max-width:600px){
  .hero-card{left:-8px;bottom:18px;max-width:240px;padding:16px 18px}
  .hero-card p{font-size:1.05rem}
  .prac{padding:32px 24px}
  .aud-tile{padding:30px 22px}
  .closing-center{padding:84px 0}
}